WELL-ROUNDED

CREATIVE
Award-winning creative leader with extensive client-side and supplier-side experience delivering creative and effective strategic solutions for global brands.

MANAGEMENT
Broad experience managing mid-size teams of diverse personalities in deadline driven and exceptionally high-pressure environments, and leading cross-functional team collaboration successfully.

TECHNICAL
Well over a decade of coding websites, web apps and SQL databases so I speak geek and understand UX and the use and application of technology.

BLOOD, SWEAT + YEARS…

CREATIVE DIRECTOR
YOGEN FRÜZ | YOGURTY’S | SWENSEN’S | JAMBA JUICE | SPE
2009 – PRESENT . MARKHAM, ONTARIO, CANADA

yogen früz is a global leader in the frozen treats and healthier-for-you snack categories. As the creative director my responsibilities are everything that you would expect from the title and then some. We are a part of Serruya Private Equity so there are several other brands that I also work on.

Key Projects or Highlights:
• The Canadian Breast Cancer Foundation – Integrated Print, Broadcast and Social Media
• Nintendo Canada, Splatoon Launch – Integrated Print, Social Media and Experiential (XM)
• Marvel, Captain America: The Winter Soldier – Integrated Print, Social Media and XM
• froyoNation, Gift + Rewards Program – Created the program and registered ~20K customers
• Social screen – Scrubs social media for posts about Yogurty’s and displays posts in-store
• Summit Creative Awards – several bronze, silver and 1 gold

FOUNDER + CREATIVE DIRECTOR
INTEGRATED OMNIMEDIA
2003 – 2009 . MARKHAM, ONTARIO, CANADA

Pitched and won new business, and then managed ongoing client relationships. Developed concepts and worked with suppliers, freelancers and publications to ensure flawless execution. Produced photo shoots across Canada. This was my company that I built from the ground up so I did anything and everything to quickly build the business.

Key Projects or Highlights:
• Increased Assets Under Management from $3B to $7B – exceeded client’s expectations!
• Summit Creative Awards – 2 bronze and 2 silver

EXECUTIVE DIRECTOR + ART DIRECTOR
RYA / WEBOLOGY INC.
2002 – 2003 . TORONTO, ONTARIO, CANADA

As a newly created digital division of an established advertising and marketing design boutique it was my responsibility to get this company built and off the ground.

ART DIRECTOR + WEB APP DEVELOPER
NEXOLINK INC.
2000 – 2002 . MARKHAM, ONTARIO, CANADA

Designed for print and web. Coded and debugged websites and webapps. Worked directly with the global head office of Travelex/Thomas-Cook (England) and their AOR, Saatchi & Saatchi.

PRODUCTION ARTIST + GRAPHIC DESIGNER
TIBBLES, BIRD & CO.
1998 – 1999 . MARKHAM, ONTARIO, CANADA

TB&Co afforded me a the opportunity to work with a great CD and to learn from a masterful studio manager. Here I worked on key accounts such as RBC and Tyco, taking rough concepts and to final art. Additionally I produced illustrations for Thermos and built websites for several clients.

HONOURS

2015 SUMMIT CREATIVE AWARDS
Gold, Specialty Item “tügether forever”
Silver, Art Direction (Ad) “fabülous”
Silver, Poster Campaign “thank ü dad”
Silver, Packaging “tügo catering kit”
Silver, Vehicle Graphics “Yogurty’s Froyo Truck”
Silver, Trade Show Display “Yogurty’s Pop-up Shop”
Bronze, Consumer Campaign “Healthy Cüps”

2008 SUMMIT CREATIVE AWARDS
Silver, Illustration “laguna”
Bronze, Illustration “soccer”

2006 SUMMIT CREATIVE AWARDS
Silver, National Ad Campaign “fine print”
Bronze, National Ad Campaign “partners”

CORE STRENGTHS

• Advanced Adobe CC Experience
• Audio Engineering and Production
• Advertising and Marketing Design
• Video Production and Photography
• Illustration and Hand Lettering
• Presentations and Training
• Identifying and Mentoring Talent
• Project Management
• Team Building and Leadership
• Programming Logic
• XM and Event Management
• UX, UI, HTML, CFML, JS, PHP, SQL …MORE!

PROPS+RESPECT

ERIC M W BOULDEN . PRESIDENT AT JUMP BRANDING & DESIGN INC.
Having worked with Adam over the last four years on various design and marketing initiatives, I can state without hesitation that he will own the task/project and ensure that all parties interests and the design integrity are maintained. Adam understands the intent of the project and provides great direction, insight or creative thinking throughout the whole process. He is a dedicated individual with many skills associated to the design, development and implementation of creative programs.
(Eric was a consultant or contractor to Adam at Yogen Fruz)

KAREN STERLING . VP CMO YOGEN FRÜZ, YOGURTY’S, JAMBA JUICE, SWENSEN’S
Adam is an award winning creative director who has an indepth understanding of a brand’s identity. He’s adept at creatively crafting high impact, well-targeted communications that incite the right customer response to deliver business results. He’s highly committed to delivering creative solutions and excels at leveraging cutting edge technology. He was instrumental in developing the successful loyalty program which encompassed mobile payment and marketing.
(Karen managed Adam at Yogen Früz)

JENIFER YU . SOCIAL MEDIA MANAGER AT CUNDARI
Adam is a creative and dynamic strategic marketer. His passion for innovative designs and smart ideas is always evident in his work. Adam supported his team and nourished the creativity of everyone around him.
(Jenifer reported to Adam at Yogen Früz)

GINA B MENDOZA . GRAPHIC DESIGNER AT YOGEN FRÜZ
Adam is great to work with! He’s creative, professional and knowledgeable. He is passionate about his work and it is apparent in the creative he produces. I look up to him for creative direction and his insight and criticism are always appreciated. Adam has helped me hone my production skills and my growth as a designer. It is a pleasure working with him!
(Gina reported to Adam at Yogen Früz)

TERESA YUNG . ART DIRECTOR AT UNIVERSUS MEDIA GROUP INC.
I had the privilege of working as a graphic designer under Adam for over a year at Yogen Früz. He is a very supportive Creative Director that strives to create a positive and nurturing creative environment for the designers he oversees. He knows how to provide clear and concise instruction and feedback, so that work is done in a timely manner while creating a enjoyable working space for his team members. I recommend him to every employer who wants to work with a friendly and highly-skilled creative director.
(Teresa reported to Adam at Yogen Früz)

EUGENE SOROKIN . HUMAN RESOURCES & FINANCE PROFESSIONAL
Adam is a brilliant creative mind, constantly engaging his team to come up with innovative solutions. I’ve worked with him on recruiting marketing team members, and trust his intuition when it comes to high level talent. Is a consummate team player and consistently goes above and beyond his duties.
(Eugene worked with Adam at Yogen Früz)

SCHOOLING

ADVERTISING DESIGN
INTERNATIONAL ACADEMY OF DESIGN
TORONTO, ONTARIO, CANADA

COLDFUSION
LYNDA.COM
ONLINE

SQL SERVER DATABASE DEVELOPMENT
LYNDA.COM
ONLINE

AUDIO ENGINEERING & PRODUCTION
RECORDING ARTS PROGRAM OF CANADA
STONEY CREEK, ONTARIO, CANADA

GRAPHIC DESIGN
GEORGE BROWN
TORONTO, ONTARIO, CANADA

CLAUDE WATSON SCHOOL FOR THE ARTS
VISUAL ARTS MAJOR
TORONTO, ONTARIO, CANADA

REFERENCES

Reasonably Decent References Available on Request